health care, not talking about education, but you are showing the two guns, because you're trying to solidify to those voters who vote based upon guns, that to me is crazy. and so if you're going to get criticized, you're going to praise guns, you're going to get criticized. so, look, i understand that -- >> but just because someone says that guns are okay does not mean that they are advocating mass shootings like in newtown. >> look -- >> that's aggressive. that's bullying and far worse, some might say. >> last i checked, politics is a rough and tumble business. and i have seen far worse when it comes to commercials. but, again, the point you're making is, when you have a commercial and you want to tout guns on one hand, expect the opposite reaction on the other. >> rohan, i have to say, if that ad is okay, maybe using -- i mean, the other ads that the nra ran that were offensive about the president's children, all these ads seem to be problematic. >> i find that ad really infuriating for this reason. we have some deep, deep problems that drive crime and violence in this society.